How It Works

The people drinking your beverage have a section of the label they can peel off and scan. They will do so with the motivation of facilitating the donation and to participate in any prize or discount offer that might be advertised.

Feel Good Micro Donations are a proven formula for Customer Loyalty and Significant Charity Revenue. Food Group Giant, General Mills led the way with their Box Tops for Education ™ program. Starting in California in 1996, that program involved marking its packages with a cut out coupon which the children would take to their schools. The schools mail in the coupons and receive the funding, usually a few months later. Over US$860 Million later in Donations the program is still going strong.With our Drink2Life Campaigns, we are entering the Feel Good Micro Donations arena. Riding the wave of Mobile Phone uptake and the Tribe instant media rich platform we can work with sophisticated reporting tools providing real time feedback and consumer data collections for future outbound campaigns.Click below to see some examples of the Tribe Media Rich Platform that we are working with. Mobile Media Messaging